Branding is an essential part of any successful marketing plan. Although there’s a lot of confusion around branding, by following a few key steps, you can achieve the short- and long-term benefits that effective branding can provide.
The ways in which law firms and other businesses market their services continues to evolve. New technologies and a deeper understanding of how people choose to buy legal services have led to new strategies that help you grow your client base. Behavioral marketing lets you reach a larger audience that consists of those people who are most likely to want and purchase your legal services.
Advertising your legal services requires the elements that work together to reach the right audience and compel them to say “Yes” to your services. The images, color schemes, and layouts of ads are important factors to consider. But your ad’s copy, the words that speak to your audience, is what achieves the conversions needed for higher returns on your advertising investment.
Speaking engagements showcase your expertise and connect you with prospective clients and industry leaders. But if you don’t know how to follow-up with the connections you make, your efforts will fail to contribute to the success of your law firm. Following up with participants after a speaking engagement is a critical step in growing your brand and reaching a larger audience.
Print advertising and other traditional marketing methods don’t get the same attention that they used to. With the advent and growth of digital marketing, many law firms have shifted their focus to content marketing, social media, and other online strategies. But print ads still play a vital role in your marketing campaigns. Knowing how print ads impact your social media results helps you leverage this powerful marketing tool and elevate the visibility, engagement, and success of your law firm.
Today’s law firms have a wide range of tools for marketing their legal services. But this can make it difficult to determine what works when trying to gain visibility for your brand while providing more value to your existing and future clients. Content marketing is an important way to generate new clients for your legal practice. But there are many types of content to consider including blog and social media posts, webinars, and email newsletters.
Traditional marketing strategies can provide a number of benefits to many businesses. Law firms have commonly used advertisements on buses, bus stops, and benches as a way to generate more visibility for their practices. Bus and bench ads may position your brand in front of a larger audience, but there are other factors to consider if you want to see a return on your marketing investment.
When it comes to selling your legal services, television still works. But many law firms and other businesses are investing more of their resources into new online marketing tools and strategies at the expense of traditional media. This could be a mistake that costs law firms potential new clients and negatively impacts their branding efforts. Despite the shift to an online marketplace, the most successful law firms still use television advertising to enhance their online branding.
Marketing in an online world requires a new set of skills, strategies, and tools that help your law firm reach a larger audience and generate new clients. Many businesses are moving away from traditional marketing media such as radio in order to maximize their search, social media, and email marketing campaigns. But this can hurt their marketing results. Radio offers plenty of benefits that are relevant to building visibility and generating more revenue online.